Our Story
Well and Good is proudly Australian owned. All our products are made in Melbourne in a strictly Gluten, Dairy and Nut Free environment.

Well and Good was created by Managing Director Sam Barak in 2005. Amazingly, it all began in his converted family garage. This is where Sam and Mark Tunchon (Well and Good and Technical Director) developed their strategy, built customer lists, formulated recipes, baked, tested, planned and engineered “Well and Good”.

Today we are one of Australia’s leading allergy-free businesses at the forefront of the gluten free food industry. A dedicated team has grown over the years and is continually innovating, creating and developing allergen free products and recipes.

Sam Barak in a commercial kitchen