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Australia’s largest foodservice supplier of free-from premixes, we’re the trusted option for food businesses.

We’ve got you covered, with almost 50 unique gluten and allergy free flours and premixes. Make bread, pastry, cakes, biscuits, batters and much more.

Australian owned and operated, our mixes set the industry benchmark, offering high-quality, endorsed dry mixes for foodservice operators.  

Partner with us to also access an innovative range of vegan dry mixes. They allow chefs and bakers to make plant-based food like cream, meat, and cheese – at substantially lower cost and reduced waste. 

Sam at Boatshed


Gluten Free


Nut Free


Dairy Free


Soy Free



Our Product Ranges

Available nationally, our bags are packed in a range of different weights to suit your production requirements.

Download our catalogue or visit our page listing product sheets here.


Dry Ingredients

Create delicious baked goods, crumbs, batters and more with our extensive range of flours and premixes.

Baked bread

Baked Bread

High quality baked bread that tastes great and isn’t too heavy. Free from all major allergens and suitable for vegans.


Vegan Mixes

Vegan & Specialty

We have developed an exciting range of plant-based dry mixes to make cream, cheese, meat, custard and more.

Vanilla cake

Biobakery Mixes

An industry-first range of economical concentrate mixes that allow the baker to add their own staples like sugar and flour.

Want to talk specifics? Send us a message!

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Recent Awards


Baking Association Australia

In 2019 we were excited to come Runner Up in Australia’s Best Hot Cross Bun Award. We entered the overall category, up against wheat products, so the final outcome was a fantastic result for the team.

FIA Awards

Foodservice Industry Australia

Our Continental Dark Bread Mix was entered into the FIA Awards for the ‘best gluten free bread mix’. We took out the top prize – the judges impressed that a dark “rye-style” bread could be made without rye!

Food and Beverage Industry Awards

Food & Beverage Awards

At the Food & Beverage Awards, we were thrilled to be finalists for the Most Innovative Product. We are now focused on leading the foodservice industry in developing new products in the free-from category.

The leadership team


Sam Barak, Managing Director

Sam has extensive experience spanning over 30 years as an accomplished chef, baker, and pastry chef. He has experience in both production management and production development with a number of well-known Australian food manufacturers.

Sam is driven by a passion for quality and love of great food. He was involved in introducing many Australian food firsts, including the smoothies and fruit juice concept, the Texan muffin and the Footy pie.


Mark Tunchon, Technical Director

With over 30 years of industry experience, Mark brings to the team a sound background of technical expertise. Following ten years of food safety consultancy, in 2004, he joined forces with Sam Barak to eventually establish a small development operation called Yaffa’s Kitchen which was formed in 2006.

Mark’s role, with Sam is spread amongst varying sectors from development, technical, manufacturing, and business development.

Key Foodservice Team Members

Darren Edgar National Sales Manager Mob: 0427 524 622
Ivana Sepic Sales Administrator Ph: 03 9769 1515


Commonly Asked Questions

Where are Well and Good products made?

Well and Good dry mixes and flours are made in our allergen-free factory based in Noble Park, Victoria. Baked bread is produced in our Mordialloc bakery.

Where can I buy Well and Good foodservice products?

Our 5kg, 12.5kg, and 15kg bags of dry mixes can be purchased from distributors in each State. Contact us to find one near you.

Can I buy the foodservice range online?

We offer a select range of dry mixes in 5kg bags online. Larger bag sizes can only be bought from a distributor.

What certifications and endorsements do your products hold?

Well and Good products are endorsed by Coeliac Australia and are suitable for Kosher or Halal diets. We are certified SQF and HACCP compliant. In addition, our Palm Oil is RSPO certified. A select range of our vegan range are Vegan Australia approved.

Want to learn more?

Get in contact by calling 03 9769 1515 or email [email protected].