Australia’s largest foodservice supplier of free-from premixes, we’re the trusted option for food businesses.
We’ve got you covered, with almost 50 unique gluten and allergy free flours and premixes. Make bread, pastry, cakes, biscuits, batters and much more.
Australian owned and operated, our mixes set the industry benchmark, offering high-quality, endorsed dry mixes for foodservice operators.
Partner with us to also access an innovative range of vegan dry mixes. They allow chefs and bakers to make plant-based food like cream, meat, and cheese – at substantially lower cost and reduced waste.
Our Product Ranges
Available nationally, our bags are packed in a range of different weights to suit your production requirements.
Create delicious baked goods, crumbs, batters and more with our extensive range of flours and premixes.
Want to talk specifics? Send us a message!
Baking Association Australia
In 2019 we were excited to come Runner Up in Australia’s Best Hot Cross Bun Award. We entered the overall category, up against wheat products, so the final outcome was a fantastic result for the team.
Foodservice Industry Australia
Our Continental Dark Bread Mix was entered into the FIA Awards for the ‘best gluten free bread mix’. We took out the top prize – the judges impressed that a dark “rye-style” bread could be made without rye!
Food & Beverage Awards
At the Food & Beverage Awards, we were thrilled to be finalists for the Most Innovative Product. We are now focused on leading the foodservice industry in developing new products in the free-from category.
The leadership team
Sam Barak, Managing Director
Sam has extensive experience spanning over 30 years as an accomplished chef, baker, and pastry chef. He has experience in both production management and production development with a number of well-known Australian food manufacturers.
Sam is driven by a passion for quality and love of great food. He was involved in introducing many Australian food firsts, including the smoothies and fruit juice concept, the Texan muffin and the Footy pie.
Mark Tunchon, Technical Director
With over 30 years of industry experience, Mark brings to the team a sound background of technical expertise. Following ten years of food safety consultancy, in 2004, he joined forces with Sam Barak to eventually establish a small development operation called Yaffa’s Kitchen which was formed in 2006.
Mark’s role, with Sam is spread amongst varying sectors from development, technical, manufacturing, and business development.
Key Foodservice Team Members
|TBA||National Sales Manager||Mob: 0427 524 622|
|David Poole||New Project Manager||Mob: 0402 276 494|
|Marlinda Roberto||Sales Administrator||Ph: 03 9769 1515|
Commonly Asked Questions
Where are Well and Good products made?
Well and Good dry mixes and flours are made in our allergen-free factory based in Noble Park, Victoria. Baked bread is produced in our Mordialloc bakery.
Where can I buy Well and Good foodservice products?
Our 5kg, 12.5kg, and 15kg bags of dry mixes can be purchased from distributors in each State. Contact us to find one near you.
Can I buy the foodservice range online?
We offer a select range of dry mixes in 5kg bags online. Larger bag sizes can only be bought from a distributor.
What certifications and endorsements do your products hold?
Well and Good products are endorsed by Coeliac Australia and are suitable for Kosher or Halal diets. We are certified SQF and HACCP compliant. In addition, our Palm Oil is RSPO certified. A select range of our vegan range are Vegan Australia approved.