Free-from cooking made easy

We are an Australian made and owned company that creates high quality gluten and allergy free food.

Meet our ranges

Baking mixes and flours

Baking Mixes

A versatile range of gluten free mixes and flours to make cakes, breads and much more.

Vegan mixes

Vegan Options

A plant-based range of Cheesy Mac and dry mixes for making delicious desserts.

Seriously Low Carb Products

Low Carb

Our latest range to drop. A low carb range of flours for cooking food thats lower in carbs.

Recipe Inspiration

Looking for some ideas on how to use a Well and Good mix? Click a pic below or visit our recipes page.

How it all started


Our humble beginnings started just for a smile. Seeing the face of a young child missing out on a birthday cake was powerful motivation for Sam; it inspired him to get creative in the kitchen and develop the best gluten free cakes and breads available.

Delicious and family-friendly food is at the heart of everything we do. We are continually motivated by the demands of our customers and our love of good food.

If you are looking for gluten free baking mixes, you’ve come to the right place. Our products are produced locally in Melbourne and the factory is completely gluten free, nut free, dairy free and soy free. 

Our Commitment To Quality

Accreditation Logos

We take your health seriously and are committed to the above organisations. Read more about our credentials here.