You talked, we listened…
In 2016 we took time out to talk with our customers. We wanted to better understand what they liked about the Well and Good brand, and what needed improvement. From those discussions it quickly became clear that our brand didn’t reflect what we stood for as a company.
In a nutshell, we needed a new look. A look to convey that baking Well and Good mixes is all about creating amazingly delicious food and, at the same time, having fun in the kitchen.
Introducing the new Well and Good…
Why we think our new packaging is awesome…
- Vibrant pastel colours to convey a brand that’s all about fun in the kitchen.
- Improved product pictures to better show the quality of our baking mixes.
- A simpler box front that’s easy to read – no marketing spin here folks.
- A new logo design that’s simple; a lot like using our baking mixes!
What hasn’t changed…
Our obsession with quality. Avoiding gluten, dairy and other allergens is serious business for many. You need to be able to trust your food source. Our quality obsessed philosophy is what we’ve built our business on and that will never change.
A key message we learned from our customers was the need for healthier baking options. Reduced sugar was at the top of this list. So we got busy creating our first range of reduced sugar baking mixes. Our all purpose mix and muffin mix now have 40% less sugar; our banana bread mix has 35% less sugar.
Our reduced sugar range hits the stores through July in the Health Food section of Coles and in selected IGAs.
Mother’s Day 2017 is getting close! We always like to celebrate the mums in Australia that work so hard to make life for their loved ones special. This year, we’re giving away a beautiful Mozi gift set which contains a teatowel set and three different sized containers with lids. Of course, we’re also including a couple of boxes of Well and Good gluten free cake mixes. It’s free to enter so do it now – entries will close May 11th with the winner announced May 12th on our Facebook page.
To enter click the button below to visit our Giveaway page.
Gluten Free Bread, just got better!
Bread is the most basic comfort. For many, it’s an important part of our diet and culture. For people who are Coeliac and gluten intolerant, finding good bread is essential to their well-being!
Well and Good is a business based on customer service, innovation and creating delicious and indulgent products that happen to be gluten free. Getting bread right, without gluten, wheat, dairy, egg and soy means a lot to our team and customers.
Introducing gluten free baked bread by Well and Good
Sometimes we find an ingredient or technical innovation that is a total game changer. Combining passion and expertise for product development is what our team is best at. Our goal was to create a product that can further raise the bar in gluten free baking innovation. Enter Well and Good Bakery, based in Melbourne. This bakery has allowed us to bring to you a range of fully baked bread that is simply irresistible!
This isn’t a mix – it’s fully baked and ready to eat. After talking to our customers back in 2016, the message was very clear. There simply isn’t a quality gluten free bread range available at a competitive price. We decided to change that. By investing in a purpose built, gluten free bakery we now have the ability to produce a wide range of bread that we’re confident you’ll enjoy.
The initial range we’ve introduced consists of the following five products:
Hamburger Bun: Soft on the inside with a golden chewy exterior, these hamburger buns are an essential building block to the perfect gluten free hamburger.
Mini Baguette: A traditional white bread with a lovely golden crust – ideal for many applications. Make gluten free garlic bread in minutes!
White Seeded Bread: A soft white bread with seeds added for added nutrition and taste. Available in small or large loaf.
Slider Rolls: Soft and fluffy dinner rolls which are the perfect accompaniment to your favourite dinner-time meal. Delicious on their own with a knob of butter or used to make sliders and mini rolls.
How to Order
In store: Our range is rolling out through stores in NSW and SA. We’re available in independents supermarkets and health food stores.
Online: If you’re in VIC or NSW, you can visit buyglutenfreedirect.com.au to place your order. We’re currently using Australia Post to ship to customers. If you’re in another part of Australia stay tuned – we’ll be rolling out to additional states over the coming months.
In Australia, Coeliac Awareness Week will run from Mar 13-20 in 2017. This is a very important week in the calendar of Coeliac Australia as it’s a chance to shine the light on coeliac disease and gluten sensitivity.
“Coeliac disease is a serious medical illness, affecting 1 in 70 of the population. However, 80 per cent of affected Australians remain undiagnosed. Coeliac Australia aims to reach the many thousands of Australians unaware they are living with coeliac disease and help them to recognise symptoms and take steps towards diagnosis and treatment.”
There are a lot of possible symptoms that are caused by coeliac disease. Some of these include:
- gastrointestinal symptoms
- iron deficiency
- weight loss
- bone and joint pains
- skin rashes
- easy bruising of the skin
If you think you may have issues with gluten then we recommend seeing your GP or visit this page on the Coeliac Australia website to find out more about diagnosis.
Having made a lot of gluten free desserts over the years, we have a pretty good idea of what’s a fun dessert and what isn’t. The team at Well and Good recently created this recipe for gluten free dessert pizza and we think you’re going to love making it.
The base is simply made from our Mud Cake Mix and it takes about 25 minutes to mix the ingredients and bake the base. From there the fun starts! Let the kids creativity run wild by adding whatever toppings they desire. Or maybe you’d prefer to create your own masterpiece? What you can count on, is that this dessert pizza is a crowd pleaser. Whether it’s your family or for a group of friends, everyone will love it!
Be sure to make the base in advance so that it has plenty of time to completely cool down. You don’t want to serve up this one with melted icing.
Share your recipes with us
If you decide to make a dessert pizza, we’d love to see your work. You can email it to marketing @ wellandgood.com.au or post it to our Facebook Page. For a nice looking recipe picture, we have been known to reward those that share.